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ASBAS DIGITAL MARKETING SEMINAR 

September 12 @ 9:00 am - 11:00 am

$18.41

ABOUT THE WORKSHOP:

 

ASBAS DIGITAL MARKETING SEMINAR

TWO HOUR SESSION OUTLINE

Part 1 – How Search Engines Work • The search process • Website crawling • Google’s ‘Page’ rank

Part 2 – Website Search Engine Optimisation (SEO) • Website components of SEO • The need for speed • Importance of traffic behaviour • Why hosting matters • Ongoing SEO strategies

Part 3 – Digital Advertising Platforms • Sales behaviour of the digital customer • Search vs Banner/Video marketing • Google vs Social Media advertising

Part 4 – Digital Marketing Strategies • Measuring website conversions • Google machine learning platform • Remarketing adverts • Email Newsletters

Part 5 – Questions

This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program in partnership with Bunbury Geographe Chamber of Commerce.

ABOUT THE PRESENTER:

David has been running small businesses for more than twelve years, moving into digital marketing seven years ago and specialising in website search engine optimisation and marketing (SEO & SEM). In 2015 he started Moshi Moshi Marketing with a top designer and developer to help small businesses with all their digital needs.

David is an analyst by trade, holding a Bachelor of Arts (Hons) in Philosophy and History. He is also a member of the Google Partner program with specialisations in Google Search and Display advertising. He is passionate about helping the local business community, volunteering his time as Secretary of the Bunbury Geographe Chamber of Commerce and Industry.

#lovebunbury

Details

Date:
September 12
Time:
9:00 am - 11:00 am
Cost:
$18.41
Event Category:
Website:
https://www.eventbrite.com.au/e/seo-for-small-businessbunbury-presented-by-david-byatt-tickets-68909597461

Organiser

Tiana Pomaybo
Phone:
0427 590 787

Venue

Bunbury Geographe Chamber of Commerce & Industry
15 Stirling Street
Bunbury, WA 6230
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