Data and Digital Marketing
MARKET FOCUSED & DATA DRIVEN
There are two things that contrast business today with 20 years ago, changing the marketing landscape significantly:
Access to digital advertising/marketing with precise targeting ability
Increase in the business data available from sources like your website, advertising and social media
This has allowed businesses to connect with their customers without having to rely on the ‘holy trinity’ of newspaper, TV and radio, while new sources of online data provide invaluable information on your customers and competitors.
At Data and Digital Marketing, our strategy is to develop campaigns based on your budget and your customer’s online behavior, linking together your digital assets (eg your website, ads and social media), to create data sets to start measuring performance.
From here it is a process of analysing the results and making changes to optimise your marketing’s performance.