This article forms a part of our 2025 Bunbury Geographe Business Excellence Awards profiles, where we feature both winning and highly commended entries. Allure Beauty & Co won the category for Excellence in Environmental Practices. Results were unveiled at a presentation dinner in Bunbury on August 16, 2025…To view all of the results…
Allure Beauty is a locally owned and operated beauty and hair salon, named the winner for the Excellence in Environmental Practices category, recognised for their demonstrated commitment to embedding sustainable environmental practices and processes in their operations.
Recently, the business faced an unexpected and significant challenge when a serious criminal incident at a neighbouring business caused damage to the salon premises, forcing a temporary relocation. The Allure Beauty & Co team are currently operating as usual (Tuesday to Saturday) from U2, 27 Bonnofoi Blvd, Bunbury.
Founded seven years ago and grown from a small home-based setup into a thriving full-service salon, Allure Beauty has built a strong reputation for high-quality services and a genuinely uplifting client experience. The salon offers hair, makeup, lashes, brows, skincare, waxing, tanning and nails, and is particularly well known for luxury bridal hair and makeup, travelling throughout the Bunbury Geographe region to support clients on their most important days. Across every service, the business is driven by a clear mantra: women empowering women.
It shapes how clients are cared for, how the team supports one another, and how the salon shows up in the community, creating a welcoming space where women feel seen, supported and confident.
“From day one, Allure Beauty has been about more than services. It’s about showing up for our local community, supporting one another and creating a space that feels like home. The loyalty of our clients and the support of our local families remind us why we do what we do, especially during challenging moments.” Amy Howes
The environmental focus that earned Allure Beauty its awardis woven through practical, consistent actions. Over the past years, the team has shifted further towards low-tox, cruelty-free and ethically sourced products, prioritising options that are kinder for clients, staff and the environment. These product decisions are matched with operational changes designed to reduce waste and improve efficiency. The salon has actively worked to minimise single-use plastics by switching to reusable tools wherever hygiene allows, and choosing biodegradable or recyclable alternatives when disposables are necessary. Waste is separated and managed responsibly, including appropriate handling of chemical waste, and the team continues to seek suppliers with more eco-conscious packaging.
Allure Beauty has also embraced systems that reduce resource use while improving the client experience. A largely paperless workflow, supported by online booking and digital communications, has cut down on printing and streamlined day-to-day admin. Energy-efficient lighting and mindful water-use practices have further reduced the salon’s footprint without compromising the high standards clients expect.
Importantly, sustainability is not treated as a “bolt-on” initiative. It is a shared culture. Team members are trained in sustainable practices and encouraged to suggest improvements, while clients are gently educated about the benefits of low-tox products and conscious choices. Wherever possible, Allure Beauty also supports local suppliers and collaborations, keeping value within the region and reducing transport impacts.
That community connection is a defining feature of the business. With a team of eight and a strong base of loyal repeat clients, Allure Beauty contributes locally through employment, training and mentoring opportunities, including work experience placements for emerging beauty professionals. The salon is also known for its community involvement through giveaways, sponsorships and donations, particularly when those small acts can offer someone a meaningful boost during a tough time.
For Amy and her team, the 2025 award recognition reflects more than business growth. It acknowledges a salon that is building success with purpose: delivering exceptional beauty services, creating a positive and empowering space for women, and making thoughtful choices that reduce environmental impact. Even amid disruption, Allure Beauty’s values and standards remain clear, and their message to the community is simple: they are open, operating as usual, and continuing to do what they do best.
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